Love Live! School Idol Project is a Japanese multimedia project co-developed by ASCII Media Works' Dengeki G's Magazine, music label Lantis, and animation studio Sunrise. The project revolves around a group of fictional school girls who become idols in order to save their school from shutting down. It launched in the August 2010 issue of Dengeki G's Magazine, and went on to produce music CDs, anime music videos, two manga adaptations, and video games. A 13-episode anime television series produced by Sunrise and directed by Takahiko Kyōgoku aired in Japan between January and March 2013, with a second season airing between April and June 2014.